Tarsus Ventures

Technology plays a critical role in the connection between buyer and seller. Search engines have caused a fundamental shift in how buyers find sellers.  Buyers are being conditioned to connect with sellers by putting a simple search phrase in a box.  Tarsus identified this "search centric" environment early and developed core strategies around facilitating these connections which ultimately - and powerfully - are consummated in face to face events.

Overview

The essential face-to-face business and networking taking place at trade shows and conferences is strengthened by online interaction.   The medium of online not only provides Tarsus with an ideal low-risk testing ground to penetrate new markets and geographies but is also an effective delivery mechanism for extending brands, building audience and engaging with communities, enabling deeper penetration in each sector.

Tarsus Ventures is responsible for generating profitable online media revenue streams and organic new development for game-changing online business models and new market exploration.    As a capstone to the technology assets, Tarsus is also the leading source for news and information on the tradeshow/exhibitions industry. Through  media assets worldwide including www.TSNN.com, www.meetingtechonline.com and www.exhibitions.co.uk, Tarsus editors deliver event leaders with critical news and insight into their industry. TSNN.com will be launching regionally-targeted sites into the Middle East and Asia in 2011, further expanding the Group’s knowledge of the global events industry, which provides a unique vantage position for growth.