(PETERBOROUGH, NH - May 28, 2009 - Tarsus Group plc) LegalTechBase.com (LTB) today launched the LTB PR Boost CampaignTM, a highly optimized search engine marketing (SEM) program driven by public relations content designed to improve legal technology and service providers' organic rankings in the search engines. Research across several industries strongly suggests that marketing which focuses on SEM results translates in to a healthy return on investment during this economic recession. Legal technology companies who are listed on LTB, automatically participate in a search engine that harnesses SEM in a friendly environment boasting the world's most comprehensive online and searchable directory of legal technologies such as Litigation Readiness including eDiscovery, Litigation and Trial technologies, consultants, and services.
"When a potential customer needs a new technology in the areas of Litigation Readiness, litigation and/or trial technologies they are primarily using search engines to locate the sought after technologies and/or service providers," said Julie Laboe, Editor-In-Chief of LTB. "Research shows that companies in many sectors are investing their marketing dollars in search engine-related marketing during this recession. The decision is obviously a wise one. As economic conditions improve, legal technology companies and service providers that have marketed themselves prudently online by investing in SEM will be well-positioned to emerge as market leaders." said Brent Skinner, Editor-In-Chief of LTB's sister site, TalentManagementTech.com.
Through its affiliation with other global media properties belonging to U.K.-based Tarsus Group plc, LTB is able to reach hundreds of thousands in the legal technology industry. The site marshals the very latest in Web 2.0 functionality to create an online community that helps improve SEO for legal technologies and services.
SEM is increasingly a top area of focus among companies looking to invest marketing dollars this year. According to a survey by Forrester Research conducted in conjunction with Shop.org, a division of the National Retail Federation, eighty percent of online retailers that plan to spend more on marketing for the remainder of this year will put that money into SEM.
Furthermore, online banner advertising is in fact prompting online search activity. Â According to research commissioned by iProspect and conducted by Forrester Consulting of 1,575 adult users of the Internet, the percentage of viewers of online advertising who immediately perform a search of the content seen on the advertising display is nearly as high as the percentage that clicks on the ad itself.
"The reality is that we turn to the internet and search engines when we are looking for a particular product or service and typically ignore the ‘sponsored' links and scroll down to the organic results," said Laboe.
Central to the LTB PR Boost Campaign is the LTB Spotlight, an article designed to display highly in organic search engine rankings associated with the keywords and keyword phrases a legal technology or service company wants to target. LTB's Editor-In-Chief writes the LTB Spotlight, a profile and third-party endorsement of the company that elects to be showcased.
To fuel search engine optimization (SEO) and give the article a PR boost, the staff at LTB then posts this article to several online news release portals and pushes it to relevant blogs and relevant news aggregators. These activities work in concert with LTB's existing, robust industry presence in organic search to catapult the LTB Spotlight to favorable rankings in natural search results (i.e., those determined by the search engines' algorithms themselves).
Additionally, the company in the LTB Spotlight receives 30 days of prominent placement on LTB's homepage, enhanced visibility to qualified leads through an elevated presence in LTB's directory of legal technologies such as Litigation Readiness including eDiscovery, Litigation and Trial technologies, consultants, and services and a follow-up visibility report to summarize the LTB's PR Boost Campaign's success.
Companies interested in learning more about the LTB PR Boost Campaign and LTB Spotlight can contact Keri Poirier, Business Development Specialist by email at kpoirier@legaltechbase.com or by phone at 603-479-1845.
The LTB Directory lists more than eight hundred firms that offer technologies and services for Litigation Readiness including eDiscovery, Litigation and Trial technologies, consultants, and services. Build your very own company profile, post a press release or white paper, start a blog, and browse the database for free. We also encourage you to direct your customers to LegalTechBase.com so they can provide reviews of your technology or service. These reviews will be available to potential customers in search of the type of technology and/or service that you provide.
"Since launching last year, LTB has quickly built a strong presence for itself in organic search, to the point that content on the site itself enjoys an apparent mainline to the major search engines," said RD Whitney, founder of LTB and CEO of Tarsus Online Media. "This means companies and individuals mentioned in certain areas of the LTB website show up very favorably in organic search engine results related to keyword phrases."