Marketing Manager

Tarsus Group is hiring a Marketing Manager to work within its FounderMade division, an exciting discovery showcase that features the latest beauty, wellness and nutrition brands and runs twice a year in NY and LA.

Department: Marketing
Location: New York City, NY/Hybrid Remote

Tarsus Group is hiring a Marketing Manager to work within its FounderMade division, an exciting discovery showcase that features the latest beauty/wellness and nutrition brands and runs twice a year in NY and LA.

The selected candidate will join the growing team and build relationships with community members, retailers, investors, influencers, and corporate partners in their verticals.

This role is best suited for someone with existing experience in events and trade show marketing, looking for a role they can own fully and an opportunity to build a marketing strategy from the ground up.

If successful, you will be primarily responsible for supporting, developing, and implementing the Marketing Strategic Plan. As the role is fairly independent, we're looking for someone with an excellent grasp on content creation (short and long form), to assist with website editing, email campaigns, press releases, as well as general production of marketing materials and collateral. (CPG, retail, or sourcing experience is a plus.)

Why You Will Love Working at FounderMade

  • You will have an immediate impact. We are a small, passionate team who doesn’t just talk about doing things—we actually get them done.
  • You will have your hands in all aspects of sales, marketing and operations
  • You will work directly with our founders and have the chance to learn about all facets of a fast-growing startup. This is an opportunity to have e a real impact on building a fast-growing business and taking it to the next level.

Responsibilities:

  • Work with team to develop content calendar to push through multiple channels including website, social, media and on-site.
  • Create and deploy email comms, product promotions and mail merges to continue outreach and communication. Segment customer lists by persona, category, or
    geographically for weekly marketing communications. (Klaviyo experience a plus)
  • Answer or delegate communications from potential customers who have been solicited
    through marketing efforts.
  • Adopting and educating teams on the marketing communication technologies stack when necessary.
  • Working with the IT department to ensure tech is aligned with higher-level organization compliances.
  • Working with a team to develop strategy to increase SEO and social media engagement.
  • Steering social media content to best serve the show.
  • Maintaining accurate records within our buyer database; this includes adding new records accurately to FounderMade’s database. (Salesforce & CVENT experience a plus)
  • Supporting customer service duties and initiatives including but not limited to buyer registration, retailer confirmations, and ad hoc telecommunication campaigns.
  • Supporting the FounderMade team onsite at FounderMade events including but not limited to customer relations and help desk support, media tours and interviews, assisting in operations activities and coordinating sales and marketing projects. Feeling comfortable on camera and presenting is a plus.
  • Travelling 5-10 days out of the year to support FounderMade events.

Required Skills & Experiences

  • Bachelor’s degree and/or at least 5+ years equivalent work
    experience. Areas of study in Marketing, Advertising, Communications, Journalism,
  • English or PR are preferred.
  • Excellent organizational and time management skills.
  • Ability to confidently and clearly communicate with clients, prospects, and community members via phone, email, direct message.
  • Experience with CRM database operations.
  • Detail-oriented and able to work effectively under pressure while meeting all applicable deadlines.
  • Experience working with Klaviyo or similar ESP.
  • Experience working on CVENT

Does this sound like a fit? Here are some role offerings:

  • Competitive Salary commensurate with experience
  • Bonus based on challenging but attainable targets
  • 100% remote position (some travel expected for shows / competitor events)
  • Generous PTO allowance
  • A full benefits package, including medical, dental, vision
  • Opportunity to travel

For further information on this role or to submit your application, please email our Recruitment Manager, Ivonna ibeches@tarsus.co.uk 

About us:

Tarsus Group delivers B2B events across the globe along with digital media & industry-focussed publications. Our events and media help our customers to address their current business challenges and prepare for upcoming opportunities. Tarsus Group operates globally across numerous verticals including aviation, medical, labels, travel and manufacturing with leading brands such as the Dubai Airshow, Labelexpo, Hometex and Connect Meetings in its portfolio.

Tarsus Group is proud to be an Equal Opportunity Employer, committed to preserving a diverse and inclusive work environment. We do not discriminate on the basis of race, national origin, citizenship, religion, mental or physical disability, medical condition, genetic information, sex, sexual orientation, gender identity, gender expression, pregnancy, age, marital status, or other legally protected status.