Marketing Manager (Rosemont)
Do you have experience with, and a passion for, omni-channel marketing?
From drip campaigns to video editing for social media platforms, are you an expert at communicating messages clearly to diverse personalities?
Are you looking for an exciting role in a growing events business, with a focus on fashion retail?
If you've answered yes to the above, look no further than our Marketing Manager role with Tarsus Group's OFFPRICE division!
Primarily responsible for supporting, developing, and implementing the Marketing Strategic Plan, you will have an excellent grasp on content creation (short and long form), to assist with website editing, email campaigns, press releases, as well as general production of marketing materials and collateral. (Fashion, retail, or sourcing experience a plus.)
If successful, you will work side-by-side with teammates to create dynamic campaigns and messaging for a legacy bi-annual fashion trade show. We have fun but work hard. We respect each opinion, celebrate our success, and jump in to support each other when needed. We love fashion and understand the business of it. We’re not afraid to fail forward and our successes are award-winning.
We also offer the opportunity to travel 10-20 days out of the year to support OFFPRICE shows.
Specific Responsibilities:
- Work with team to develop content calendar to push through multiple channels including website, social, media and on-site.
- Create and deploy email comms, product promotions and mail merges to continue outreach and communication.
- Segment customer lists by persona, category, or geographically for weekly marketing communications. (Pardot experience a plus).
- Answer or delegate communications from potential customers who have been solicited through marketing efforts.
- Work with the team to develop strategy to increase SEO and social media engagement.
- Maintain and update accurate records within our buyer database; this includes adding new records accurately to OFFPRICE database. (Salesforce experience a plus)
- Supporting the OFFPRICE team onsite at OFFPRICE events
Required Skills & Experiences:
- Bachelor’s degree and/or at least 5+ years equivalent work experience. Areas of study in Marketing, Advertising, Communications, Journalism, English or PR are preferred.
- Experience with CRM database operations.
- Detail-oriented and able to work effectively under pressure while meeting all applicable deadlines.