Marketing Specialist

Department: Marketing
Location: Rosemont, IL / Hybrid Remote

Do you have experience with, and a passion for, omni-channel marketing?

From drip campaigns to video editing for social media platforms, are you an expert at communicating messages clearly to diverse personalities?

Are you looking for an exciting role in a growing events business, with a focus on fashion retail?

If you've answered yes to the above, look no further than our Marketing Manager role with Tarsus Group's OFFPRICE division!

Primarily responsible for supporting, developing, and implementing the Marketing Strategic Plan, you will have an excellent grasp on content creation (short and long form), to assist with website editing, email campaigns, press releases, as well as general production of marketing materials and collateral. (Fashion, retail, or sourcing experience a plus.)

If successful, you will work side-by-side with teammates to create dynamic campaigns and messaging for a legacy bi-annual fashion trade show. We have fun but work hard. We respect each opinion, celebrate our success, and jump in to support each other when needed. We love fashion and understand the business of it. We’re not afraid to fail forward and our successes are award-winning.

We also offer the opportunity to travel 10-20 days out of the year to support OFFPRICE shows.

Specific Responsibilities:

• Work with team to develop content calendar to push through multiple channels including website, social, media and on-site.
• Create and deploy email comms, product promotions and mail merges to continue outreach and communication.
• Segment customer lists by persona, category, or geographically for weekly marketing communications. (Pardot experience a plus).
• Answer or delegate communications from potential customers who have been solicited through marketing efforts.
• Work with the team to develop strategy to increase SEO and social media engagement.
• Maintain and update accurate records within our buyer database; this includes adding new records accurately to OFFPRICE database. (Salesforce experience a plus)
• Other responsibilities will also include supporting the OFFPRICE team onsite at OFFPRICE events including but not limited to customer relations and help desk support, media tours and interviews, assisting in operations activities and coordinating sales and marketing projects. Feeling comfortable on camera and presenting is a plus.

Required Skills & Experiences:

• Bachelor’s degree and/or at least 5+ years equivalent work experience. Areas of study in Marketing, Advertising, Communications, Journalism, English or PR are preferred.
• Experience with CRM database operations.
• Detail-oriented and able to work effectively under pressure while meeting all applicable deadlines.

For further information on this role or to submit your application, please email our Recruitment Manager, Ivonna ibeches@tarsus.co.uk 

About us:

Tarsus Group delivers B2B events across the globe along with digital media & industry-focussed publications. Our events and media help our customers to address their current business challenges and prepare for upcoming opportunities. Tarsus Group operates globally across numerous verticals including aviation, medical, labels, travel and manufacturing with leading brands such as the Dubai Airshow, Labelexpo, Hometex and Connect Meetings in its portfolio.

Tarsus Group is proud to be an Equal Opportunity Employer, committed to preserving a diverse and inclusive work environment. We do not discriminate on the basis of race, national origin, citizenship, religion, mental or physical disability, medical condition, genetic information, sex, sexual orientation, gender identity, gender expression, pregnancy, age, marital status, or other legally protected status.