Leading auto aftermarket event launched into Turkey
Tarsus Group, the international B2B media company and organiser of the China International Automotive Aftermarket and Tuning Fair (AAITF), has announced the launch of ‘AAITF Istanbul’ which will take place from 11 - 13 June 2015.
his represents the Group’s third launch of the AAITF brand outside of China following the launch of AAITF Jakarta to be held in May 2014 and AAITF Bangkok, December 2014. As with Indonesia, a fellow ‘MINT’ (Mexico, Indonesia, Nigeria and Turkey) country, Turkey is one of the World’s fastest growing economies and has over recent years witnessed a surge in automotive vehicle ownership which in turn is driving demand for aftermarket products including, multimedia, audio, electronics, lights, interior accessories, exterior decoration, modification, coatings and car care products.
AAITF Istanbul 2015 is strategically located to not only meet the changing needs of Turkey’s domestic auto aftermarket sector, it will also focus on attracting trade buyers from across the Eurasian region, the Balkans, CIS, Middle East and North Africa. Turkey has the world’s 16th largest automotive industry (2012) and is a major vehicle manufacturing centre with annual exports in excess of US$ 21.6 bn (2013). This vibrant and innovative market provides cost effective and direct access to the above emerging markets so expanding new sales opportunities for a wide range of aftermarket product suppliers.
Commenting on the launch Mr. Zekeriya Aytemur, Managing Director of Tarsus IFO, the Turkish organising partner said, “We are very excited by this opportunity to bring a major global brand like AAITF into Turkey’s dynamic automotive aftermarket sector.” He went onto say, “Our research has shown that the emergence of an increasingly structured market represents a timely opportunity for the launch of AAITF Istanbul by bringing international suppliers together with buyers from Turkey and the wider region. Our motto for AAITF Istanbul is ‘1 Show, 3 Continents’.”
Mr. Li Jianming, Chairman of Guangzhou Jiu Zhou Tarsus Exhibition and Convention Company, organiser of AAITF Guangzhou and the Chinese launch partner, said “We have had a fantastic response to this launch from our existing exhibitors who view Turkey as an important emerging market. We are looking forward to working closely with our global industry colleagues and our Turkish partner to deliver a high quality event.”
For more information please visit the AAITF Istanbul website at www.aaitfistanbul.com.