Tarsus and APTech announce strategic alliance

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Tarsus Group (owner and organizer of the Labelexpo and Brand Print Global Series of trade shows) and the Association for PRINT Technologies (owner and organizer of the PRINT® event) have today announced that they will combine efforts to launch Brand Print Americas.

Tarsus Group, a global leader in the labels and package printing space, and the Association for PRINT Technologies, a leader in the commercial print industry, are uniting decades of expertise and knowledge of the whole print market by merging PRINT® 2020 into Brand Print Americas and co-locating it with Labelexpo Americas 2020. Brand Print Americas will offer printers, converters and brand owners access to solutions for their varied printing needs. 
   
Research demonstrates that there is a growing diversification in the print industry. Brands that have labels and packaging requirements also need to source printed materials to meet their other marketing needs, including, point of purchase, collation packs, outdoor advertising, fleet graphics, direct mail and much more. These two events bring together the whole supply chain under one roof, and therefore provide greater synergies and opportunities for printers, converters, manufacturers, suppliers, and creatives. 
   
Lisa Milburn, managing director for Labelexpo Global Series and Brand Print, said: “We are delighted to collaborate with the Association for PRINT Technologies on the first Brand Print Americas. By combining efforts where we see crossover among segments, we are strategically connecting the print supply chain. This will give printers and converters access to a huge platform for exploring all of their print needs and finding the right solutions at a single venue.”   
   
Thayer Long, president of APTech, said: “We are thrilled to merge PRINT 2020 into this new event and partner with Tarsus and Labelexpo on Brand Print Americas. This is a strategic response to the market as printers look to diversify their offerings and manufacturers want to maximize their marketing dollars by bringing audiences together under one roof. We are taking a collaborative approach to bring together two well-known brands, two unique audiences, and multiple market segments together.” 
 
Milburn added: “Brand Print Americas joins our newest global portfolio of events for the branded printing sector, and is a natural extension of our hugely successful Labelexpo Global Series for the labels and package printing industry.” 
     
 

About Brand Print Global Series:

Brand Print is organized by Tarsus Group, the international media company with a portfolio of exhibitions, conferences, publications and online media. The first Brand Print event will be Brand Print Thailand 2020, scheduled to take place over 7-9 May in Bangkok. This will also be co-located with Labelexpo Southeast Asia 2020.

About the Association for PRINT Technologies:

The Association for PRINT Technologies provides a forum to inspire the development of new and valuable print products. We educate, provide market research, and foster collaboration between those who create and those who imagine. We are the industry association entirely focused on the future of print. Our members are the creative minds that love to innovate, and the leaders who stand ready to create the future. We exist to facilitate the evolution of physical experiences in our increasingly digital world.

To become a member or to learn more visit www.printttechnologies.org. For the most up-to-date information follow APTech and the PRINT event.

About Labelexpo Global Series:

Labelexpo Global Series is a portfolio of major international labels and package printing trade shows. It forms the largest community of label and package printers, brand owners, designers and suppliers in the world.  Shows include the flagship biennial Labelexpo Europe, which takes place in Brussels from 24-27 September 2019; Labelexpo Southeast Asia, which in 2018 attracted 8,000 visitors from 62 countries and 170 exhibitors; Labelexpo Asia, taking place in Shanghai from 3-6 December 2019; and Labelexpo India, which took place from 22-25 November 2018.

Labelexpo Americas is the second largest Labelexpo event after Labelexpo Europe. In 2018, Labelexpo Americas posted its largest event to date, with a total of 487 exhibitors spread across the biggest floorspace yet, at 203,642 sqft. Almost 30% of exhibitors were new to the show. 16,413 visitors came from 86 countries.

To keep up to date on the latest developments, follow Labelexpo on Twitter at @Labelexpo or visit www.labelexpo.com.