The two co-located shows, Labelexpo South China and Brand Print South China, announced last December,* will be hosted at Shenzhen World Exhibition & Convention Center. The venue, which opened in late 2019, is set to become the world’s largest purpose-built event space when fully completed, offering 500,000 sqm of indoor floor space.
Returning to South China for the first time since 2014, Labelexpo South China 2020 builds on the major success of Labelexpo Asia 2019 in Shanghai. As a measure of the advances in China’s label and package printing industry in the last few years, in December the show reported its largest edition to date, with an 18 percent increase in visitors and a floorspace that increased by 26 percent from 2017.
The inaugural Brand Print South China 2020 is aimed at printers of all types of signage, promotional materials and collateral for brands, as a one-stop shop for all their large format and digital printing needs and focusing on fast-growing areas of the print market. Show floor exhibitors will primarily be leading manufacturers of large format printing machinery, software and materials, there to educate printers on the best technology choices for them to grow their business in this rapidly expanding market.
Kevin Liu, event director for the two shows, said: “We are delighted to confirm Shenzhen as the location for our new 2020 shows in China; the city is a magnet for business and opportunity, and strategically extremely important for Tarsus. Shenzhen World is one of the most inspiring venues in the world to host a large trade event, and the natural choice for our very first co-located printing shows in the region.”
Collectively, Labelexpo South China and Brand Print South China 2020 will cover 10,000 sqm of floor space and present a unique opportunity for printers to explore the synergies between different parts of the whole print industry from a single location. This includes large format and digital print, as well as ways of growing a label and package printing operation. This is especially relevant now that China is the second biggest producer of packaging in the world.
Liu added: “Crucially, these shows will be a vitally important catalyst for the label, packaging and wider print industry as we move into the post Coronavirus/COVID-19 recovery phase in December. I urge the whole industry to take advantage of this investment opportunity and come together to help reignite our dynamic industry – in China and beyond.”
*In December 2019, the new Brand Print show in China was launched as Brand Print China and the show location as Foshan City in Guangdong. The name has been revised to reflect the confirmed location.
Shenzhen is among the most economically advanced cities in China and its most important trade show hub;
Located along the booming Pearl River Delta Economic Zone, in 2018 its total GDP hit a record-breaking level of 2.4 trillion RMB, ranking fifth in Asia and third in China after Beijing and Shanghai;
Shenzhen’s export value has topped the list of cities in mainland China;
- According to 2019 statistics, there are 1900 printing enterprises in Shenzhen, with a total output value of 50 billion RMB and an external processing value of $1.3 billion. Among them, over 170 enterprises have an annual output value of more than 50 million RMB.