The market-leading Turkish trade fair for home and kitchenwares, Zuchex Istanbul, has closed its doors after four excellent days of trading.
Celebrating its 30th edition by ending on a high note with a significant rise in both local and overseas visitor numbers. 32,734 trade buyers from 108 countries came to Zuchex 2019 to order the latest products from market-leading brands and manufacturers, network with the industry and gain merchandising and trend
Occupying an exhibition space of 100,000 square metres, 425 exhibitors from Turkey and 149 from
overseas; representing a 28 per cent increase on the previous year, revealed the latest 2020 trends and new product innovations. The show was visited by 32,734 buyers from 108 countries, resulting in a very upbeat atmosphere throughout the show. 20 per cent of all buyers came from outside Turkey making Zuchex 2019 the most international show yet. Many exhibitors reported reaching their targets for the trade fair by the third day of the show, making more new contacts than ever before. This was also reflected in the number of new visitors to the show, which was over 9 per cent.
The structural innovations at Zuchex 2019 met with positive acceptance among exhibitors and buyers alike, bringing new groups of visitors to the stands in each of the halls.
“The comprehensive re-edit undertaken at this year's show has really paid off for both visitors and exhibitors,
refreshing the show and making it easier for buyers to source new products. The plastics industry has
reported very impressive sales, having moved from halls 5 and 6 into a larger space in halls 12 and 14 to allow for further growth. The number of overseas buyers attending this year has also exceeded our
expectations and we aim to increase these figures even further at the 2020 edition. I am extremely proud of all the team has achieved and of how they have supported the continued growth of the Turkish Housewares industry.” commented Zekeriya Aytemur Managing Director of Tarsus Turkey, organisers of Zuchex.
A similarly positive conclusion was reached by Mesut Öksüz head of Zucder, the Turkish Housewares
Association “For retailers from Turkey and the surrounding regions – regardless of size – Zuchex is
unrivalled in terms of innovations and internationalism.”
Goldmaster Chairman Sinan Bora commented that Zuchex delivered more buyers from The Middle East, The Balkans and Asia than any other show they attend globally, and they considered it a great
Keramika General Manager Emin Yuce noted that the show was well on its way to becoming the second most important Housewares Fair in the world. Thanking the team for putting on such a professional and
successful event, he commented specifically on the quality and internationalism of the buyers this year.
The top ten visitor nations after Turkey were Iran, Egypt, Iraq, Saudi Arabia, The Lebanon, Libya, Russia, Jordan, Greece and Palestine. Satisfaction ratings among visitors remained at a high and robust level of 96 per cent. Outstanding increases in visitors were recorded from the entire world this year. 5,119 overseas buyers in total attended the fair representing an overall increase of 24 per cent.
In Hall 14, Zuchex unveiled two new features “Coffee or Tea?” and “The Kitchen Theatre.” where buyers could experience products being used first hand.
Rüzgar Sünbül acted as the host celebrity chef for the cooking theatre, where tasting sessions, workshops and a number of sponsored chef’s table events were held with top brands Neva, Bambum, Berghoff,
Kermaika, Korkmaz and Ar Yildiz, and the theatre sponsor Oztriyakiler.
Kütahya Porselen were sponsors of the busy “Tea or Coffee?” area where buyers had the chance to relax and taste delicious hot beverages while viewing the latest equipment.
Exhibitors at Zuchex; which is expected to generate revenue a business volume of $1.5 billion for the housewares industry, agreed that visitor quality and numbers were unmatched; unanimously declaring the fair a commercial success.