Starting with the Labelexpo brand which was launched in 1989, Tarsus increased its interests in the Americas by acquiring OFFPRICE in 1999 with additional acquisitions of TSNN in 2000 and its initial preventative Medical business in 2006. Tarsus further expanded its preventative medicine portfolio to include CMHC and SBS in 2014 and PAINWeek in 2015. The Connect business travel and meetings event portfolio was acquired in 2016. A joint venture partnership with, and eventual acquisition of, EJ Krause de Mexico in 2013 opened up the Mexican market and gave access to the lucrative industrial and manufacturing sector via the Expomanufactura and Plastimagen events.
The third largest country in Latin America, after Brazil and Mexico, Colombia has a population of 47 million. Large and diverse, Colombia is one of Latin America’s most promising markets for foreign investment and exhibitions.
Tarsus has been trading in Colombia since 2014 with Label Summit Latin America being held in Medellín. Labelexpo’s largest conference-based event, it alternates each year between other countries in South America.