Starting with the Labelexpo brand which was launched in 1989, Tarsus increased its interests in the Americas by acquiring OFFPRICE in 1999 with additional acquisitions of TSNN in 2000 and its initial preventative Medical business in 2006. Tarsus further expanded its preventative medicine portfolio to include CMHC and SBS in 2014 and PAINWeek in 2015. The Connect business travel and meetings event portfolio was acquired in 2016. A joint venture partnership with, and eventual acquisition of, EJ Krause de Mexico in 2013 opened up the Mexican market and gave access to the lucrative industrial and manufacturing sector via the Expomanufactura and Plastimagen events.
The world’s 15th largest economy, Mexico is perfectly placed for cross border trade with the US to the North and Latin America to the south. As its economy continues to grow its increasing middle class makes Mexico an attractive place to do business.
Tarsus ran its first Label Summit event in Mexico back in 2004. Since 2013, a strategic joint venture partnership with, and eventual acquisition of, EJ Krause de Mexicohas opened up the market with events serving the education, infrastructure, label printing and manufacturing sectors.