Tarsus’ strategy in China is twofold. Firstly, focusing on internal markets led by consumer demand to take advantage of the transition occurring in the country’s economic growth and demographics. Secondly, focusing on creating scale in the country’s key cities of Shanghai and Shenzhen.
With the acquisition of Intex and a 65% share of Hometex in 2016 Tarsus became one of the biggest exhibition organisers in China, the second largest exhibition marketplace in the world.
Tarsus added PT Infrastructure Indonesia (PTIA) to its portfolio in 2013, and has since replicated the leading Zuchex and GESS brands, and formed a JV partnership with Tarsus 9 Events. With the acquisition of 50% of AMB in 2015, Tarsus substantially increased its South East Asian presence, adding Malaysia, Myanmar, Cambodia and the Philippines to its geographic portfolio. This scale was further increased with the acquisition of PEP in the Philippines during 2016.
SOUTH EAST ASIA
South East Asia provides excellent opportunities for businesses as a strategic region where economic growth and development are predicted to surpass the global average. If considered as a single market, it would be the 7th largest in the world, with a population of around 640 million, with half in Indonesia alone.
South East Asia is a key region and the Group expects revenues from here to double and comprise some 10% of its total in the medium term.