SIUF

Part of the Tarsus Group portfolio since early 2014, China (Shenzhen) International Brand Underwear Fair (SIUF) is the leading trade show for underwear garments in the Asian Pacific market. Launched In 2006, the show is held annually in Shenzhen, Southern China.

Valued at $22 billion, China makes currently over a quarter of world’s total retail revenue. Supported by a strong domestic manufacturing and retail base, this market is expected to grow to $33 billion by 2020.

SIUF is the region’s market leading industry event for companies looking to expand their lingerie business in China.

Key Brands

SIUF